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Partner Spotlight: SOS Outreach

SOS Outreach not only inspires kids around the country, they also inspired our founder to start For Good Apparel.  Founder Tom Bull had his first experience with SOS Outreach in the winter of 2017 when he had the opportunity to instruct a class of their kids at Vail. For many, this was the first time they'd stepped foot on the resort and clicked into a pair of skis. Despite living in close proximity, these kids are not able to experience the magic of the mountains because of the huge economic and social barriers that exist and limit access. This unfortunate story is true not just in Denver- but in mountain towns around the country. That’s where SOS comes in.  In 1995,...

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For Good Apparel x Sync Performance

We have teamed up with a premium mountain outerwear company to offer stylish gear FOR the GOOD of our community.  We started For Good Apparel with the goal to sell technical outerwear so we could, in turn, donate the same gear to outfit kids for mountain adventures. Here we are in April of 2020, and things could not be farther from where envisioned they'd be. Technical outerwear for recreational purposes is no longer a priority- not even close. Instead, items like hand sanitizer, hygiene masks, and even toilet paper (?) are what our community needs to stay safe during these unprecedented times. So while we are excited for things to one day return to normal so we can resume our original mission, we need to...

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You Buy, We Give: April Donation Update

Supporting our neighbors and front line workers. Like so many other businesses across the country, For Good has been scrambling to adjust to this ‘new normal’ that the COVID pandemic has thrust upon us. Luckily for us, we have been able to keep ourselves busy by teaming up with some incredible local businesses to do some good for our community. So far, we have been able to donate over 11 gallons of hand sanitizer and 150 facemasks to our community. Since none of this would be possible without the incredible support we have received from all of you, we wanted to provide more detail about the amazing businesses we source our products from and the incredible organizations the proceeds are benefiting....

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Fighting Covid-19 by Supporting Local Businesses

Hats, hand-sanitizer and a helping hand.  For Good Apparel was founded with the mission to ‘support the organizations and businesses that help our mountain communities thrive’. When we started, we aimed to help underserved kids enjoy the outdoors through the donation of technical outerwear to SOS Outreach. Our buy-one-give-one model was designed so that every time we sell a piece of technical outerwear, the same item is donated to a kid who needs it. While we still believe in this model and will donate our first round of outerwear next Fall, the spread of Covid-19 and the ensuing pandemic has changed things. Not only does this virus pose a literal threat to large portions of our community, but the economic...

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